Event Features

Quality Meat Production

Maximising the performance of livestock to produce a consistently high quality carcase is at the heart of the Quality Meat Production Focus. Led by Waitrose, Dovecote Park and Dalehead Foods and supported by EBLEX this area of the event may hold the key to securing you an extra few pence per kilo for your stock.

A series of innovative tools from EBLEX will help producers visiting the event to understand the various market specifications for Beef and Lamb. These include:

• The unique virtual Beef and Lamb programmes which uses computer generated images and photographs of carcases and carcase cut-throughs to demonstrate the changes in animals across the Beef and Lamb classification grids.
• The "Cool Wall" uses life size carcase images to further demonstrate the differences in carcase classifications.
• The classification challenge is an interactive game through which producers can put into practice their new found knowledge.

Producers will also have the opportunity to discuss ration options and use EBLEX’s new "ration calculator" which matches feed rations to on-farm forage availability.

AgriLIVE Smithfield Stock Judging Competition

Don’t miss the chance to WIN a Waitrose hamper in the AgriLIVE Smithfield stock judging competition to correctly classify four finished cattle and sheep.

Entrants will have the help of the infamous EBLEX Cool Wall to assist in this stock judging test to allocate the correct classification to each animal when slaughtered.

Simply visit the EBLEX stand 169 and correctly classify 4 finished cattle and sheep to be in with a chance to win!

Fresh Beef Ideas

Securing the supply of red meat in the UK is increasingly challenging and requires some new approaches to meeting consumer demand. Fresh Beef Ideas is an innovative new feature which will look at the opportunities for beef from the dairy herd. Click here to find out more.

Business Advice Centre

Planning the growth and long term future of your farm business is paramount. Led by Lloyds Agriculture, AMC and Bank of Scotland and supported by a range of advisory and technical services; experts will be on hand to provide advice on all aspects of financial planning, farm management and diversification opportunities.

If you are looking to invest in your business make sure you visit stand 191 in the Business Advice Centre.

Young Producer’s Breakfast

ABP will be hosting a Young Producer’s Breakfast at 10am on Friday 11th December.

Taking place in the hospitality suite in hall 1 near the cattle ring, young producers will get the chance to meet a guest speaker and network with likeminded livestock farmers.

Places are limited and will be allocated on first come first served basis. To secure you place please click here to register.

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